SALES • Managed and developed the company's flagship brand category Lebel (90% of turnover, 800 SKU) (T/A: beauty salons, hair stylists, end user); • P&L control; • Managed and supported sales channels: beauty salons (2500 customers), distribution network (Russia and CIS), e-commerce, professional retail; • Developed and launched a new system of commercial policy for beauty salons; • Developed and launched of the commercial policy for single-brand salons and professional retail; • Developed the motivation program for sales force; MARKETING • Marketing strategy development and execution; • Developed and approved marketing budgets, annual marketing calendar, sales plans, purchases plans; • New products launch (NPD process/ product market tests/ marketing plan); • Product presentations for decision-makers; • Developed the marketing materials (catalogs, brochures, advertisements, videos, presentations); • Promoted the brand together with MarCom department (in beauty magazines, beauty projects (allure/instyle box, crygina box), fashion events, beauty bloggers, social. networks) according to an annual marketing calendar; PURCHASES • Monthly product orders placement based on standards of warehouse inventory, stock management, control of turnover (logistics lag up to 6 month); • Outgoing shelf life products management (inventory cleaning); TRADE MARKETING • Sales force training (project presentations, new product training); • Sales promotion with monthly trade-marketing actions (to achieve sales plan, to balance goods stock, promo campaigns, workshops involving industry stars, to increase e-commerce sales); • Developed and launched new POSM (branded trade zones, presenters, posters, branded accessories for stylists and salon administrator, branded bonus products); PROJECTS • Developed the new automation blocks at 1C in conjunction with IT service to avoid manual self-management (bonuses for education, beauty days, bonus program, TMA); • Developed and launched Beauty days program for saloons; • Developed and launched of "Ambassador" project; • Relaunched 6 professional seminars in the department of education; • Provided incentive clients program (a trip to Japan); • Developed a cross –marketing programs with other brand (salon equipment Takara Belmont); ANALYTICS • Quarterly reporting to HQ (Japan); • Prepared reports and analysis for top management (sales distribution channels, product range analysis, the effectiveness of measures and actions, new products sales, research, warehouse and turnover analysis, ABC analysis); • Conducted customer surveys. Results: Developed and launched a new commercial policy, developed the sales tools for the sale force (package offers for clients), launched more than 30 TMA in 2016, YTD (01-09 2016) sales growth in units up to 26%, in rub up to 42% growth (with a price increase by 15%) comparing with the units sales -3% in (01 -09 2015) 2015. In 2016. Thanked to new programs attracted more than 350 new beauty salons (in 2015 - 270 salons), launched new products and styling range (10 products), relaunched 4 professional salon programs, online sales increase by 40%, category margin increased based on new commercial conditions and discounts reduction (-45% in absolute data), updated marketing materials and launched new POSM, relaunched 6 product seminars, developed and approved business strategy for 2017, including the regional expansion. Incorporating marketing policy coloring product share increased from 25% in 2015 to 31% in 2016.

• Licensing department development within the company from the scratch (Finance / business & human resource planning); • Developing a business/sales plan for the licensing department; • P&L management; • Formation of a USP for the Department in the Russian licensing market; • Analysis of the licensing market (structure, players, trends); • Management of the license portfolio (working with current licenses, the selection of new licenses); • Created a marketing strategy for each brand (12 brands) (financial potential of licensing business by brand, identifying key product categories, search for best in class partners for the right product categories, growth factors, ATL, BTL, online promotion); • Developing the department’s corporate style and brand book; • Developed promotion strategy of company’s licensing department (planning PR, exhibitions, promotional campaigns, presentations); • Developing key sales materials appropriate for the properties; • Built & maintained relationships with key players in the market from different product’s categories (Key licensees, distributors, manufacturers, retailers, advertising / PR/ promotional agencies); • Developed and implemented promo marketing programs together with local licensees; • Communication/ business support with the licensors (USA, Europe, Asia); • Deals conducting (assignment of contracts, legal, finance control, product creative); • Regular travel to key local and international trade & licensing fairs; • Created a business website (work with the agency to develop the concept and the writing of the context); • Supervised team of 3 persons. Results: Business unit marketing strategy development (with P&L plan), licensing deals management, a business website creation and launch –www.iconpromotion.ru/en, participation in Russian Licensing Shows in 2013 and 2014, business profitability.

• Defined the long term business strategy (based on market trends, Central East Europe new products development, growth targets); • Planned and controlled the Marketing Budget; • Optimized product mix (focus on marginal products, new core product range); • Identified competitive advantages of ETICS (External thermal insulation composite systems) under Ceresit™ brand; • Delivered analysis of the market and competitors’ positions, prices and activities; • Defined pricing policy for ETICS products based on the market, product features and profit targets; • Provided the effective communication with different departments to implement brand plans (trade marketing, sales department, advertising agencies, demand planning department, R&D and production); • Cooperation with HQ (Poland) (annual business plan approval, daily communication); • Participation at international marketing meetings in Vienna and Warsaw • Launched new local sourced products (preparation of launch plan (market definition, marketing plan, pricing, packaging, inventory, production launch), initiation, involvement of related departments to plan activities and their further execution, coordination of the process & efficiency assessment) • Cost product optimization (to increase the Gross Margin of SKUs) • Cooperation with creative/media agencies (briefing, approval, launch, feedback and efficacy estimation) • Developed E-marketing campaign (SEO, online promotion program) • Definition of POS portfolio (support/ relaunch, new sales tools development and launch) • Support sales with marketing tools and TMA • Evaluation of loyalty programs for target groups • Participation at cross-functional projects Results: development of a marketing strategy for facade systems under the brand Ceresit ™, launching two new products and a new range of decorative finishes Visage, optimizing the cost of 3 products, updated POS portfolio (including an album for object's renegotiation for sales reps), updated a web site, a loyalty program for architects launch, implemented social advertising campaign (OOH and web program), online promotion with increasing site traffic from 500 unique visitors to 3000 u/v in a month

• Worked out and implement Marketing plan and Growth Programs; • Optimized Company’s marketing mix for the Russian market; • Delivered market analysis of consumer/customer needs, competitor’s positions and activities; • Marketing planning and budgeting; • Planned marketing activities by product segments and follow up the marketing plan (post-promo efficiency analysis); • New product development; • Harmonized specific marketing action plan with local teams: logistics, customer service, finance and credit controllers; • Established reporting formats and procedures for BU; • Defined pricing policy based on perceived customer value, competition offering, and customer applications and demand; • Used different MARCOM tools (ATL, BTL, e-marketing) for promotion and increase product awareness of Company’s products; • Worked out product literature based on local market needs; • E-marketing: SEO, e- product catalogue creation; • Developed commercial policy of the company for filtration products; • Channel partner’s development; • Delivered product training for the sales force; • Provided demand forecast to ensure inventory management; • Followed up KPI of the division: Gross Margin, Cost of Goods sold, Stock Availability; • Supervised team of 2 persons. Results: developed marketing strategy for division products. This strategy contained definition of the main market segments, relevant product mix for each segment, pricing, and business plan. This task required engagement with logistics, customer service, finance and credit controllers. From sales prospective I worked out distribution policy (evaluation bonus system), made demand forecasting and provided the inventory management. Developed marketing strategy in compliance with requirement of big multinational company 3M resulted in 60% growth of division. Presented the business plan at the annual strategic conference with board of directors resulted in 3 years business plan approval for 6 segments.

• Developed and protected the annual marketing and advertising plan for the brand; • Planned and controlled the Marketing Budget of the brand; • Determined price positioning of the Company’s products in the market; • Managing the product portfolio: a change of product’s generation, new product launches, the definition of the target product range for the different sales channels and key customers; • Delivered launch of the new products and made sales forecasts; • Worked out and implemented the Marketing strategy including BTL and ATL activities; • Cooperated with the HQ Corporate marketing; • Coordinated marketing joint campaigns with the company’s partners in regions; • Worked out the POS materials for partners’ retail shops; • Worked out the promotional plans with budget planning for the largest customers (wholesale and retail); • Managed COOP programs with partners; • Designed from zero and maintain the corporate web site –www.protherm.ru; • Conducted market research (brand recognition in the market, consumer demand before the new product introduction, the perception of a new brand image, customer’s loyalty research); • Set up tasks for market research agencies (brand awareness, loyalty, new image); • Cooperated with ADV agencies and suppliers of promo materials; • Adopted product documentation/literature to the local market requirements. Results: built up the operational marketing for the brand Protherm from scratch, increased the customer's brand loyalty, increased the brand awareness in the market thanked to ATL and BTL programs, Road-Show program launch, creation new web site (international team project).

• Developed the annual marketing strategy for the brand; • Budgeting: the formation, managing the approval process with HQ, the control over the execution of the advertising budget; • Defined regional marketing strategy; • Managed and controlled regional marketing budgets; • Proceed with media planning: Mass media (planning, deployment, monitoring the output of advertising, evaluation); • Carried out promotional activities; • Wrought of press- and news-releases, booklets and articles; • Purchased and developed printing materials and souvenirs; • Planned and tracked of advertising campaigns in the regions; (ATL, BTL) • A content management for web site (www.baxi.ru); • Planned and organized international and local exhibitions with partners (Planning and design the booths, products and promo materials delivery in the region, coordination, participation, monitoring of compliance of the fair’s standards) • Collected information about the competitors performing (product range, prices, promotions and marketing activities); • Worked out presentations on Company’s products and adopted products documentation; • Managed marketing projects together with cross departments; • Carried out and participated the incentive programs for partners (business dinners, VIP trips to Monaco, Italy and France); • Corporate events management. Results: promoted company major brand by means of classic MarCom tools such as ATL and BTL. The corner stone of promotion campaigns were joint events with partners/ dealers and incentive programs. As a result, loyalty programs with partners and strong marketing and PR activities helped Baxi to dominate the Russian market with 25% share in wall hang boilers segment.

Finance Management, Economist

Business training Company, -

Just Content, -

CBSD

3M, Marketing for Business

3M, New product launch

3 ORANGES (AA), -